Why After-Sales Support Matters When Buying Survey Equipment

Survey Equipment: Support & Service

Buying survey equipment is the responsible step that defines the following work. A GNSS receiver, total station, or data collector is the backbone of your work in the field. These instruments represent tens of thousands of dollars in investment. If something goes wrong, your entire crew could be stuck waiting.

That’s why after-sales support for survey equipment is just as important as the gear itself. The wrong provider will sell you a box and send you on your way. The right one will stand behind that equipment for years to come, helping you get the most out of your purchase.

Our team has supported surveyors, engineers, and construction professionals across the United States for more than two decades. Unlike local dealers tied to a single brand, we run a dedicated online operation across the U.S. and Canada with fast, expert support no matter where your project takes you.

What Is After-Sales Support for Survey Equipment?
The Cost of Poor Support
Bench-Mark’s Support Model
The Business Case for Strong Support
What to Look For in Survey Equipment Support
Why This Matters in the U.S. Market
Support Defines Value
FAQs

What Is After-Sales Support for Survey Equipment?

After-sales support encompasses technical guidance, troubleshooting, and training that ensures your GNSS receiver, RTK base and rover, or total station delivers accurate data day after day.

The most effective support includes:

  • Remote troubleshooting when you’re stuck in the field.
  • Software and firmware updates to keep systems current.
  • Training and onboarding so crews can hit the ground running.
  • Repair and calibration to extend equipment lifespan.
  • Workflow consulting to integrate tools into real-world projects.

Without these services, even the most advanced instrument can fall short, leading to downtime, inaccuracies, and costly inefficiencies.

The Cost of Poor Support

Survey crews often learn the hard way: not all suppliers treat support the same. A few examples we’ve heard from customers who switched to us:

  • Extended downtime caused by slow dealer responses or reliance on manufacturers with long turnaround times.
  • Incomplete training results in preventable errors and rework in the field.
  • Geographic limitations, where local dealers cannot provide timely assistance outside their immediate service area.

These factors translate into project delays, increased costs, and missed opportunities. For many firms, inadequate support is a direct threat to profitability.

Bench-Mark’s Support Model

Our approach differs from the traditional dealership structure that dominates the U.S. market. While local dealers often tie their services to a single brand or location, Bench-Mark delivers:

  1. Nationwide Coverage from a Central Office

Our team provides consistent support across the entire United States and Canada, so that expertise is available regardless of project location.

  1. Specialization in RTK GNSS

RTK technology is at the core of modern surveying, and it is where Bench-Mark has developed extensive expertise. Equipment such as the Hemisphere S631, our primary RTK receiver, represents the majority of our deployments, and our support team has guided thousands of professionals through setup, troubleshooting, and optimization.

  1. Remote-First Assistance

Many issues can be resolved without shipping equipment or waiting for on-site service. Our specialists work directly with crews in the field through phone, video, and remote diagnostics, minimizing costly downtime.

  1. Comprehensive Training Resources

From introductory sessions to advanced workflow consulting, we ensure that teams not only understand how to operate their instruments but also how to avoid common pitfalls that can compromise data quality.

Bench-Mark’s training resources
We have comprehensive training guides, cheat sheets, videos and live training with all of our RTK systems. So, whether you are an experienced surveyor or someone completely new to survey equipment we can get you up and running.

The Business Case for Strong Support

Survey equipment represents a long-term investment. Quality support enhances return on that investment in measurable ways:

  • Reduced downtime. Immediate access to expertise prevents extended project interruptions.
  • Improved accuracy. Proper setup and training reduce the risk of data errors and rework.
  • Extended asset lifespan. Regular maintenance and updates keep equipment functioning effectively for years.
  • Accelerated adoption. Structured training helps crews integrate new technology into workflows quickly.

Viewed in this context, after-sales support is an added benefit and an essential component of the equipment’s value.

What to Look For in Survey Equipment Support

When evaluating a supplier, don’t just compare equipment specs. Compare the support commitment behind the purchase. Ask questions like:

  • How quickly will you respond if I’m stuck in the field?
  • Do you offer remote troubleshooting or only in-office repairs?
  • What training options are available for my crew?
  • Will you support me if I work outside your local area?
  • How do you handle software updates and licensing issues?

A supplier who hesitates on these points may leave you stranded when it matters most.

Why This Matters in the U.S. Market

The U.S. survey equipment market is fragmented, characterized by numerous regional dealerships and brand-specific monopolies. Trimble, Leica, and Topcon dominate with closed ecosystems that often restrict integration and impose high costs.

Bench-Mark provides an alternative: nationwide support that is not bound to a single city or regional dealership. Our team offers open, high-performance solutions from Hemisphere GNSS, GeoMeasure, and GeoMax. We deliver equipment that is competitively priced, fully supported, and adaptable to diverse project requirements.

Support Defines Value

When investing in survey equipment, organizations must look beyond technical specifications and price comparisons. The ability to access timely, expert after-sales support often determines whether an instrument becomes a dependable asset or a source of recurring delays.

At Bench-Mark, our nationwide, remote-first model ensures that surveyors, engineers, and construction professionals across the United States can depend on their equipment and maximize its value throughout the lifecycle.

The true measure of a supplier is the sustained partnership that follows. Choose a provider with proven expertise in survey equipment support so that your projects remain accurate, efficient, and profitable.

FAQs

Why is after-sales support essential in survey equipment purchases?

Because downtime directly impacts productivity and profitability. Effective support ensures that equipment remains operational and data remains accurate.

Can manufacturers provide sufficient support on their own?

Manufacturers often direct customers back to regional dealers. This can lead to delays. A dedicated support partner provides faster, more reliable assistance.

Is training necessary for experienced surveyors?

Yes. Each hardware and software package has unique characteristics. Targeted training reduces the learning curve and minimizes costly errors.

Does Bench-Mark provide nationwide coverage?

Yes. Unlike regional dealers, Bench-Mark offers remote and phone-based support across the United States and Canada.

Which equipment does Bench-Mark specialize in?

Our primary focus is RTK GNSS receivers such as the Hemisphere S631, complemented by GeoMeasure and GeoMax instruments and supported by FieldGenius software.

About the Author

Réal is your go to man for answers on technology, and what equipment is the best fit for your company. With a degree from Trinity Western University, Réal has the knowledge and experience to quickly understand your needs and find the best solution for you.​

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